ICT&health Award Winner 2025

Social media shaped my generation.
Now my generation is shaping it back.

UnbubbleX is a youth-led movement changing how teenagers experience the digital world: research, real stories, and real-world action.

See our impact Read the story
Social media can't be un-invented. We have to learn to live with it. So let's make something beautiful out of it.
Laurine Beele, ICT&health World Conference, Maastricht
Laurine Beele
The story

Tox. Detox. Retox.

I started on social media when I was eight. Dancing on TikTok with friends, building worlds in Minecraft, sharing adventures from our mountain hikes. Social media made us more creative, more connected, more us.

Then something shifted. I couldn't describe what was so interesting about scrolling. I couldn't point to a single video worth watching. My homework piled up, my grades dropped, I skipped sports, I stayed up late hiding my phone. I made excuses for everything.

When my parents took my phone, I fought back. Hard. But slowly, I started feeling something I'd forgotten: myself. I slept better. I got stronger. My grades went up. I didn't want to go back.

That's when I realized: if it took me months and my parents' help to break free, what about the millions of teenagers doing this alone, without anyone noticing?

That question became UnbubbleX.

Laurine Beele with ICT&health Award
January 2026

ICT&health Award — Citizen & Patient as Partner

Impact

From personal experience
to international action.

In just over a year, our work reached policymakers, physicians and millions of readers across the Netherlands.

Laurine Beele presenting at ICT&health World Conference
Watch the keynote
Keynote · January 2025

Keynote at ICT&health World Conference

Presented "Tox-Detox-Retox" together with youth physician Kelli Tiggelman to 1,000+ healthcare professionals in Maastricht. Featured in ICT&health Magazine.

🏆 ICT&health Award Winner
Media coverage · 2025

Covered by every major Dutch news outlet

NOS · AD · De Telegraaf · Financieël Dagblad · RTL Nieuws · Trouw · Nu.nl · Hart van Nederland. All reported on our youth panel investigation.

National reach
Policy · September 2025

ACM launches DSA investigation into Snapchat

Following our enforcement request, the Dutch Authority for Consumers and Markets started an official Digital Services Act investigation into Snapchat's role in enabling vape sales to minors.

Digital Services Act
Education · March 2025

Workshop "Tox-Detox-Retox" at schools

Guest lectures at Gemeentelijk Gymnasium Hilversum on the dangers of vaping and social media manipulation. Developing training programs for other schools.

Youth education
Speaking

Conferences & events

Jun 2026

Presentation for General Practitioners

Social media and youth health: what your patient isn't telling you

Upcoming
Jan 2026

ICT&health World Conference 2026

MECC Maastricht, ICT&health Award ceremony

Completed
Jan 2025

ICT&health World Conference 2025

Keynote "Tox-Detox-Retox" with youth physician Kelli Tiggelman

Completed
2025

Jeugdartsendag

Presentation on social media impact on youth health for youth physicians

Completed
In the press

Featured publications

Coverage and contributions about UnbubbleX and the wider conversation on social media and youth health, published by ICT&health.

Blog · January 2025

SoMe? Social Media & Youth health. So, me!

International blog at the ICT&health World Conference 2025 (#IWC25), introducing the youth perspective on social media and health.

Source: ICT&health International Read →
Interview · June 2025

Laten we de kracht van social media ten goede inzetten

Featured interview in ICT&health Magazine (#3, 2025) with Laurine Beele and youth physician Kelli Tiggelman about turning social media into a force for good.

Source: ICT&health Magazine Read →
Conference · 2025

Landelijke Jeugdartsendag: Laurine's wake-up call

Presentation at the Dutch national Youth Physicians Day, sharing the lived experience of social media impact on teenagers with the medical community.

Source: ICT&health Read →
Founder
Laurine Beele

Laurine Beele

Founder, UnbubbleX · 16 · The Netherlands

Student at Gemeentelijk Gymnasium Hilversum. Keynote speaker. Youth researcher. ICT&health Award winner. Passionate about changing how her generation experiences the digital world, not by fighting technology, but by making it work for young people instead of against them.

Laurine has spoken at international health conferences, co-led research that triggered a national investigation into Snapchat, and has been featured in every major Dutch news outlet.

Building a network of advisors across digital health, youth policy, and technology.
Announcements coming soon.

Let's talk.

Interested in collaboration, speaking engagements, or joining our mission? We'd love to hear from you.

hello@unbubblex.com Connect on LinkedIn →